Amazon confidently maintains its status as one of the leading players in the IT industry despite the consequences of massive layoffs in the technology sector and changes in the company’s strategy. Amazon is actively adapting to new market conditions, focusing on developing cloud technologies and e-commerce. This approach helps strengthen investor confidence, even in the face of moderate stock volatility.
Amazon seeks to strengthen its position through innovative solutions, which can become a key growth driver despite the current challenges in the industry. Continue reading to explore potential long-term trends in the company’s share price.
The article covers the following subjects:
Major Takeaways
- The current AMZN price is $238.41 as of 10.04.2026.
- The AMZN highest price was reached on 03.11.2025 at $258.31. The historical low was recorded on 22.05.1997 at $0.07.
- The core businesses include Amazon Web Services (AWS), e-commerce, advertising, and logistics.
- In 2022, Amazon split its stock 20-for-1 to make shares more accessible to retail investors.
- Introduced in 2005, Amazon Prime has strengthened customer loyalty and generated additional revenue for the company.
- The company actively invests in artificial intelligence, robotics, and green logistics.
- Amazon is one of the world’s largest companies, with a market cap of over $2.37 trillion.
AMZN Real-Time Market Status
The AMZN price is trading at $238.41 as of 10.04.2026.
To evaluate Amazon’s stock, it is important to track market capitalization and profitability metrics such as P/E and EPS to understand its current position. Revenue and net profit reflect the efficiency of the business model. Assets and liabilities help analyze financial stability. Current and quick liquidity reflects the company’s ability to meet short-term obligations, while its debt load highlights potential long-term risks. These metrics provide a comprehensive understanding of the asset’s potential.
|
Indicator |
Value |
|
Market cap |
$2.37 trillion |
|
Price/Earnings, TTM |
29.81 |
|
Earnings per share (EPS, TTM) |
$7.29 |
|
Total revenue (FY) |
$716.92 billion |
|
Net profit (FY) |
$77.67 billion |
|
All-time high |
$258.31 |
|
Shares outstanding |
9.72 billion |
AMZN Stock Price Forecast for 2026 Based on Technical Analysis
The Amazon stock is trading between 220.00 and 225.00. Previously, the price declined to 195.00 and then began to recover. However, the asset is rising slowly. The nearest resistance is located around 240.00–245.00, where the stock price has already halted before.
The SMA50 and SMA200 are close to the market price and act as additional resistance levels.
The MACD indicator is in positive territory, suggesting upside potential, though it has not shown any significant acceleration so far. The RSI is hovering around 60, indicating that buyers are in control, but the market is not yet overheated.
The base scenario suggests that the price will continue to trade within the 220.00–225.00 range, slowly shifting toward 240.00–245.00 and facing occasional pullbacks along the way.
The table below shows the AMZN share price projections for the next 12 months:
|
Month |
Minimum, $ |
Average, $ |
Maximum, $ |
|
April 2026 |
210.00 |
225.00 |
240.00 |
|
May 2026 |
200.00 |
220.00 |
238.00 |
|
June 2026 |
195.00 |
215.00 |
235.00 |
|
July 2026 |
205.00 |
225.00 |
245.00 |
|
August 2026 |
210.00 |
230.00 |
250.00 |
|
September 2026 |
215.00 |
235.00 |
255.00 |
|
October 2026 |
220.00 |
240.00 |
260.00 |
|
November 2026 |
225.00 |
245.00 |
265.00 |
|
December 2026 |
230.00 |
250.00 |
270.00 |
|
January 2027 |
225.00 |
245.00 |
265.00 |
|
February 2027 |
230.00 |
250.00 |
270.00 |
|
March 2027 |
235.00 |
255.00 |
275.00 |
Long-Term Trading Plan for #AMZN for 2026
The Amazon stock price is expected to trade within the current range, slightly increasing over time. Consider long trades during pullbacks at the key support of 195.00–205.00 when signs of stabilization emerge.
The nearest target is the resistance of 240.00–245.00, where traders may start locking in their profits. If the price breaks above this resistance level, the next profit target will be at 260.00 or higher.
The trajectory is likely to be uneven. Price pullbacks can be used to open trades. At the same time, it is crucial to monitor price behavior near the support level. A breakout below this level would signal a weakening of the current trend and would be a reason to revise the trading strategy.
Analysts’ AMZN Price Projections for 2026
Analysts are offering various scenarios for Amazon’s stock performance in 2026. Some expect steady growth driven by the expansion of the cloud and e-commerce segments, while others warn of a potential correction amid monetary policy tightening.
CoinCodex
Price range: $119.92–$221.08.
CoinCodex forecasts a bearish trend for AMZN in 2026. The stock is expected to reach $199.95 in April, before declining to $157.71 by mid-year. During the July–September period, a modest recovery is anticipated, with prices ranging between $172.69 and $192.14. However, by December, the stock is projected to fall further to about $125.55.
|
Month |
Minimum, $ |
Average, $ |
Maximum, $ |
|
April |
160.20 |
199.95 |
221.08 |
|
May |
148.47 |
162.03 |
176.07 |
|
June |
148.83 |
157.71 |
170.26 |
|
July |
156.37 |
177.72 |
201.18 |
|
August |
180.32 |
192.14 |
204.91 |
|
September |
164.04 |
172.69 |
191.27 |
|
October |
129.98 |
155.49 |
170.82 |
|
November |
127.89 |
135.21 |
143.84 |
|
December |
119.92 |
125.55 |
133.90 |
WalletInvestor
Price range: $214.22–$244.79.
According to WalletInvestor, the Amazon stock will advance moderately in 2026. The trend is projected to be smooth and steady, with the average price rising gradually from $216.32 in May to $243.29 at the end of the year. The stock is expected to reach a high of $244.79 in December.
|
Month |
Minimum, $ |
Average, $ |
Maximum, $ |
|
May |
214.22 |
216.32 |
218.42 |
|
June |
219.33 |
222.88 |
226.44 |
|
July |
226.77 |
228.96 |
231.55 |
|
August |
231.06 |
233.08 |
235.11 |
|
September |
234.23 |
235.08 |
235.93 |
|
October |
234.02 |
235.89 |
237.76 |
|
November |
238.54 |
240.15 |
241.76 |
|
December |
241.79 |
243.29 |
244.79 |
StockScan
Price range: $255.54–$305.54.
StockScan predicts that AMZN will trade in a steady uptrend in 2026. The price is expected to start gaining momentum in May and reach $282.68 in August. The growth is projected to accelerate in autumn, with the price hitting a high of $305.54 in October.
|
Month |
Minimum, $ |
Average, $ |
Maximum, $ |
|
May |
255.54 |
265.75 |
272.85 |
|
June |
262.06 |
281.64 |
281.64 |
|
July |
270.68 |
275.46 |
291.50 |
|
August |
273.77 |
282.68 |
283.67 |
|
September |
282.37 |
302.59 |
304.63 |
|
October |
282.64 |
284.90 |
305.54 |
|
November |
276.96 |
292.22 |
292.31 |
|
December |
283.67 |
284.22 |
296.70 |
Analysts’ AMZN Price Projections for 2027
Forecasts for 2027 vary widely. Some platforms anticipate a gradual recovery supported by steady growth in AWS and e-commerce, while others expect strong volatility and price drawdowns.
Note: The price ranges below reflect the expected volatility of the asset over a year. The minimum and maximum prices may not be displayed in the tables.
CoinCodex
Price range: $121.35–$218.19.
CoinCodex forecasts that AMZN will rebound gradually in 2027 after a slump. The stock is expected to start growing in Q2 and strengthen through the end of the year. The highest level of $218.19 is expected in Q4.
|
Quarter |
Minimum, $ |
Average, $ |
Maximum, $ |
|
Q1 |
121.35 |
138.64 |
159.59 |
|
Q2 |
142.48 |
163.52 |
186.16 |
|
Q3 |
178.42 |
190.81 |
204.87 |
|
Q4 |
172.53 |
199.64 |
218.19 |
WalletInvestor
Price range: $244.70–$288.03.
WalletInvestor forecasts a steady uptrend in Amazon shares in 2027. The price is expected to advance progressively from quarter to quarter, with brief pullbacks along the way. In December, the stock is projected to hit a high of $288.03.
|
Quarter |
Minimum, $ |
Average, $ |
Maximum, $ |
|
Q1 |
244.70 |
248.58 |
252.06 |
|
Q2 |
252.42 |
260.41 |
269.68 |
|
Q3 |
270.09 |
275.77 |
279.27 |
|
Q4 |
277.42 |
283.01 |
288.03 |
StockScan
Price range: $231.25–$310.13.
According to StockScan, Amazon’s stock will trade sideways in 2027, slightly leaning downward. The price is projected to set new swing lows throughout the year, hitting a yearly low of $231.25 in Q2.
|
Quarter |
Minimum, $ |
Average, $ |
Maximum, $ |
|
Q1 |
279.29 |
295.65 |
310.13 |
|
Q2 |
260.20 |
280.59 |
296.77 |
|
Q3 |
231.25 |
269.63 |
298.51 |
|
Q4 |
232.45 |
253.90 |
277.93 |
Analysts’ AMZN Price Projections for 2028
Analysts are quite optimistic about Amazon’s stock price in 2028. Most forecasting platforms project solid growth fueled by strong financial performance and the expansion of key business segments. However, short-term corrections may occur during the year.
CoinCodex
Price range: $207.00–$324.81.
CoinCodex forecasts a strong uptrend for 2028. Following moderate growth in the first half of the year, the AMZN stock price is expected to accelerate in autumn and continue to rise, hitting a high of $324.81 in Q4.
|
Quarter |
Minimum, $ |
Average, $ |
Maximum, $ |
|
Q1 |
207.00 |
237.53 |
255.71 |
|
Q2 |
244.13 |
260.49 |
279.97 |
|
Q3 |
228.54 |
257.56 |
281.92 |
|
Q4 |
257.69 |
289.10 |
324.81 |
WalletInvestor
Price range: $288.39–$331.27.
WalletInvestor predicts AMZN’s price to increase consistently throughout 2028. Short-term pauses may appear, offering traders opportunities to take profits. The price is likely to reach a high of $331.27 at the end of the year.
|
Quarter |
Minimum, $ |
Average, $ |
Maximum, $ |
|
Q1 |
288.39 |
293.21 |
295.52 |
|
Q2 |
296.62 |
306.62 |
313.17 |
|
Q3 |
314.43 |
320.24 |
322.63 |
|
Q4 |
320.72 |
328.18 |
331.27 |
StockScan
Price range: $220.93–$280.16.
According to StockScan, Amazon will show no clear trend in 2028. The average price is anticipated to reach $249.79 in Q1 and then decline. By the end of the year, the asset is projected to rebound and climb to $265.67.
|
Quarter |
Minimum, $ |
Average, $ |
Maximum, $ |
|
Q1 |
234.08 |
249.79 |
280.16 |
|
Q2 |
220.93 |
230.87 |
241.51 |
|
Q3 |
230.71 |
239.04 |
254.79 |
|
Q4 |
241.32 |
265.67 |
278.19 |
Analysts’ AMZN Price Projections for 2029
Most analysts are upbeat about Amazon’s future. Experts predict that the company’s stock will continue to climb thanks to the rapid adoption of artificial intelligence across its services, AWS revenue growth, and the expansion of the e-commerce market.
CoinCodex
Price range: $238.06–$354.07.
According to CoinCodex, AMZN shares will experience volatility in 2029. The average price is expected to reach $304.79 in Q1, then drop to $280.69 in Q2, and gradually recover to $323.04 by Q4.
|
Quarter |
Minimum, $ |
Average, $ |
Maximum, $ |
|
Q1 |
266.28 |
304.79 |
336.64 |
|
Q2 |
238.06 |
280.69 |
312.81 |
|
Q3 |
301.56 |
319.11 |
333.18 |
|
Q4 |
300.71 |
323.04 |
354.07 |
WalletInvestor
Price range: $331.62–$374.87.
WalletInvestor predicts that Amazon shares will appreciate progressively in 2029. The stock price is expected to rise from $336.43 at the start of the year to $363.86 in Q3, and to continue climbing without any substantial pullbacks. The highest price of $374.87 is expected in Q4.
|
Quarter |
Minimum, $ |
Average, $ |
Maximum, $ |
|
Q1 |
331.62 |
336.43 |
338.49 |
|
Q2 |
339.59 |
349.89 |
359.08 |
|
Q3 |
357.33 |
363.86 |
365.99 |
|
Q4 |
364.28 |
371.55 |
374.87 |
StockScan
Price range: $261.80–$348.55.
StockScan believes Amazon will enjoy a positive trend in 2029, though a steep correction may unfold at the end of the year. The average price is expected to edge up from $285.82 to $315.86 during the first three quarters. However, in Q4, high volatility and a major dip to $261.80 are anticipated. The price is projected to reach a high of $348.55 in November.
|
Quarter |
Minimum, $ |
Average, $ |
Maximum, $ |
|
Q1 |
273.13 |
285.82 |
295.90 |
|
Q2 |
269.93 |
292.15 |
302.38 |
|
Q3 |
296.45 |
315.86 |
332.47 |
|
Q4 |
261.80 |
316.93 |
348.55 |
Analysts’ AMZN Price Projections for 2030
Analysts’ forecasts for 2030 indicate varying scenarios. Some experts anticipate a decrease due to intense competition and profit pressures, while others project growth provided the company maintains its strong position.
CoinCodex
Price range: $155.48–$348.23.
CoinCodex predicts AMZN will go down in 2030. The price is expected to trade between $281.20 and $348.23 in Q1. After that, the asset is projected to plunge and then trade between $194.06 and $298.36 in Q2. According to analysts, the stock will plummet to a low of $155.48 at the end of the year.
|
Quarter |
Minimum, $ |
Average, $ |
Maximum, $ |
|
Q1 |
281.20 |
309.98 |
348.23 |
|
Q2 |
194.06 |
233.04 |
298.36 |
|
Q3 |
204.74 |
237.27 |
270.31 |
|
Q4 |
155.48 |
184.69 |
225.31 |
WalletInvestor
Price range: $374.90–$418.14.
WalletInvestor suggests the stock price will go up in 2030. The average price is expected to stand at $379.70 and settle above $414.84 by year-end, with no major drops. In December, the price is projected to reach a high of $418.14.
|
Quarter |
Minimum, $ |
Average, $ |
Maximum, $ |
|
Q1 |
374.90 |
379.70 |
381.46 |
|
Q2 |
382.56 |
392.99 |
398.99 |
|
Q3 |
400.23 |
406.82 |
409.33 |
|
Q4 |
407.37 |
414.84 |
418.14 |
StockScan
Price range: $254.66–$301.39.
StockScan anticipates a bullish trend, with the price trading between $254.66 and $275.46 in the first half of the year and gradually strengthening to $290.00 thereafter. The asset is predicted to hit a high of $301.39 in Q4.
|
Quarter |
Minimum, $ |
Average, $ |
Maximum, $ |
|
Q1 |
254.66 |
268.70 |
275.46 |
|
Q2 |
263.64 |
268.03 |
271.86 |
|
Q3 |
270.01 |
277.25 |
284.94 |
|
Q4 |
275.49 |
290.78 |
301.39 |
Analysts’ AMZN Price Projections until 2050
Long-term forecasts for AMZN shares remain generally optimistic, though analysts differ significantly on the extent of growth. Some sources project a substantial increase in value, while others expect a more moderate rise. Thus, there are different views on the company’s potential.
CoinCodex forecasts the strongest growth. The platform projects the stock price will reach around $1,200.00 by 2040 and soar to $3,555.00 by 2050, marking the most aggressive scenario among all presented.
According to SharePriceTarget, the stock will rise at a more moderate pace. It is projected to trade between $1,175.00 and $1,321.00 in 2040 and between $1,910.00 and $2,110.00 in 2050.
StockScan provides the most conservative forecast, predicting the price to reach $452.47 by 2035, climb to $537.83 by 2040, and approach $797.07 by 2050.
|
Year |
CoinCodex, $ |
SharePriceTarget, $ |
StockScan, $ |
|
2035 |
– |
– |
452.47 |
|
2040 |
1,200.00 |
1,248.00 |
537.83 |
|
2050 |
3,555.00 |
2,010.00 |
797.07 |
Market Sentiment for AMZN (Amazon) on Social Media
Media sentiment plays an important role in shaping short-term market movement, as it reflects traders’ expectations and influences the overall market mood. When an asset is consolidating or approaching key levels, discussions on social media can intensify reactions to technical signals and speed up price movements. During these periods, trader sentiment often becomes an additional driver of volatility.
User @PeloSwing takes a cautiously neutral stance on AMZN’s outlook, pointing out that the price has been consolidating for an extended period while forming a Symmetrical Triangle. According to the trader, the next move will largely depend on how the price reacts to key support levels and whether it can maintain the current structure.
User @StockOptionCole offers a bullish outlook, expecting a breakout above the $211.6 level. The analyst anticipates further upside, provided momentum holds, and the price stays above key support levels.
Overall, social media sentiment around AMZN appears mixed. Some traders anticipate continued growth, while others remain cautious and wait for the consolidation phase to end.
AMZN Price History
Amazon (AMZN)’s all-time high was set at $258.31 on 03.11.2025. Amazon (AMZN)’s all-time low was set at $0.07 on 22.05.1997.
It is critical to evaluate historical data to make our forecasts as accurate as possible. The chart below shows the AMZN price performance over the last ten years.
- Amazon (AMZN) went public in May 1997.
- During the dot-com boom, its stock reached $105 in April 1999 but fell to $5 in October 2001 after the crash.
- The launch of Amazon Web Services (AWS) in November 2007 marked the beginning of a growth period, with shares reaching $135 by December 2009.
- The introduction of Prime Day in July 2015 strengthened the company’s position in e-commerce. These milestones showcase Amazon’s long-term growth and strategic development.
- Other significant events include the COVID-19 pandemic, which drove the stock price to $2,400 in April 2020.
- On June 12, 2022, Amazon split its stock 20-for-1. Before the split, the stock peaked at $3,700 in July 2021. Following the split, shares began trading at $120, increasing their accessibility and liquidity.
- In early 2025, Amazon shares declined after the earnings report, as AWS growth came in below expectations and the outlook was cautious. However, the drop was quickly followed by a recovery.
- In the second half of 2025, an uptrend formed, and the price climbed to $258.00, signaling a return of investor interest and the resilience of the company’s core business segments.
- In 2026, Amazon’s stock price jumped to $250.00–$255.00 but then began to slide. The pressure intensified amid the release of earnings reports, cautious profit forecasts, and rising costs. As a result, the price dipped to $198.00–$205.00 but then rebounded to $215.00–$232.00.
AMZN Fundamental Analysis
The fundamental analysis of Amazon (AMZN) stock considers the key financial metrics such as revenue, profit, profitability, and debt load. The company maintains leadership positions in cloud technologies (AWS) and e-commerce and develops other business areas, including artificial intelligence, advertising, and logistics. Regular investments in innovation and new markets make Amazon one of the most promising assets, which is confirmed by its stable growth and high market capitalization.
What Factors Affect the AMZN Stock?
The price of Amazon (AMZN) stock is determined by several fundamental factors, including the company’s financial performance, market conditions, and innovative strategies:
- Revenue and profit, including the results of Amazon Web Services (AWS).
- Market share in the e-commerce sector and its dynamics.
- Investments in new technologies, including AI and robotics.
- Growth of the advertising segment and its contribution to overall profits.
- Changes in the global economy and consumer demand.
- Competition with other tech giants such as Microsoft and Google.
- The company’s financial policy, including stock splits and potential dividends.
- Macroeconomic conditions, such as interest rates and inflation.
- Regulatory changes and legal risks.
More Facts About AMZN
Amazon (AMZN) is one of the largest technology companies in the world, founded by Jeff Bezos in July 1994. Initially, Amazon started as an online bookstore but soon expanded its range to include products across all categories. Today, the company holds leading positions in cloud technologies (Amazon Web Services, AWS), logistics, advertising, and artificial intelligence.
Amazon Web Services, launched in 2006, is a key profit driver for the company, providing cloud solutions for businesses. E-commerce remains the core of the company, while initiatives such as Prime Membership strengthen customer loyalty.
The company actively invests in innovations, including robotics, voice assistants (Alexa), the film industry (Amazon Studios), and environmentally friendly logistics. Thanks to business diversification and the constant implementation of new technologies, Amazon holds a dominant position in the global market.
Advantages and Disadvantages of Investing in AMZN
Investing in Amazon (AMZN) stock can yield significant profits due to the company’s diversified business. However, there are risks associated with the competitive environment and market volatility.
Advantages
- Leadership in the cloud technology sector ensures high profitability and stable growth.
- Diversified business: e-commerce, advertising, logistics, artificial intelligence, and media services.
- Continuous innovation: implementation of technologies in logistics, robotics, and ecology.
- Sustainable revenue and profit growth over decades.
- High liquidity of stocks and attractiveness to institutional investors.
- Global expansion, covering emerging markets.
- A strong customer base supported by initiatives such as Amazon Prime.
- Growth potential through new directions, such as AI development and clean energy technology.
- The company’s ability to adapt to changing market conditions.
Disadvantages
- High dependence on macroeconomic factors such as inflation and monetary policy.
- Competition with tech giants like Microsoft, Google, and Alibaba.
- High operating and investment costs, limiting profitability.
- Regulatory risks, including antitrust investigations and potential restrictions on operations.
- Stock volatility can be a problem for short-term investors and traders.
- Potential margin decline due to intense competition in the e-commerce sector.
- Dependence on logistics infrastructure, vulnerable to disruptions and crises.
- Impact of global politics, including trade wars and changes in tax regulations.
AMZN is a promising asset for long-term investors due to sustainable growth and innovation. However, investors should consider market risks and stock volatility before purchasing shares.
How We Make Forecasts
Our forecasts are based on comprehensive research that includes fundamental and technical analysis, allowing us to cover both the short-term and long-term prospects for Amazon (AMZN) stock.
Short-Term Forecasts
Technical analysis is used to make forecasts for several days or weeks. We study price charts, indicators, trading volumes, and key support and resistance levels. This allows us to assess current market sentiment and eventual price fluctuations.
Medium-Term Forecasts
Based on financial statements, industry dynamics, and macroeconomic factors, we make forecasts for the months ahead. We consider the company’s quarterly results, changes in demand for Amazon products and services, and the competitive environment.
Long-Term Forecasts
Forecasts for the coming years rely on fundamental analysis, which includes examining the future prospects of key business sectors such as AWS (Amazon Web Services), advertising, and logistics. It also takes into account innovations and global trends. We also examine historical stock performance and analysts’ estimates.
Conclusion: Is AMZN a Good Investment?
Amazon remains one of the key companies in the technology and online commerce sector. Despite market fluctuations, most long-term forecasts point to its steady growth.
The AMZN stock is a good long-term investment, especially considering the company’s innovation, business expansion, and strong market position.
AMZN Stock Price Prediction FAQ
Price chart of AMZN in real time mode
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